PEC partners with KVUE to beat Power Rush Hour
We're calling our collaboration with the broadcasting station "Project Green"
Don’t touch that dial! This summer, PEC has partnered with KVUE to bring fresh tips on energy saving and use shifting to audiences throughout Central Texas. We’re calling the collaboration Project Green.
“The goal of Project Green is to leverage KVUE’s broadcast and online platforms to help us quickly and clearly communicate energy conservation messages to positively influence and change behaviors,” PEC Media Relations Specialist Caroline Porter said. “It’s great because we have the opportunity to spread this message to a wider audience.”
The key energy conservation message KVUE Chief Meteorologist Albert Ramon is sharing with viewers this summer is to shift energy use away from peak hours of 2–6 p.m., especially during the hottest days of the year. This campaign, which PEC calls Power Rush Hour, focuses on the opportunity to reduce next year’s transmission costs — costs which affect our entire membership.
Interested in a lower energy bill next year? Tune in to KVUE tonight at 6 — and again at 10, and during the morning news, and all throughout the summer — for great energy-shifting tips. Learn more about Power Rush Hour and how PEC is helping.